Concept for Nike Sportwear.
NSW Brand Team: Serifcan Ozcan, Andre Simmons, Jake Gevalt, Katie Price.
Alex Barrett and I were working on a brief for Google Photos. How can we show off this great photos app, in a fun pop-culture way?
So I replaced the picture frame in Chad’s left hand with a phone, and Alex wrote a whole new set of lyrics about Chad’s myriad cake photos and never-ending camera roll. We boarded up the whole thing, put together a package for Nickelback and never looked back.
Thank you to the amazing team at Arts & Letters who made this idea a wonderfully fun reality.
ECD - Charles Hodges
ECD - Danielle Flagg
Group Business Director - Kristin Postill
Producer - Rachel Acors
CD - NJ Placentra
Creative - Jonathan Hirsch
Creative - Geoff Castillo
Creative - Sam Case
I helped FIG come up with this campaign for Ketel One. They ran with it and produced these spots.
Agency: FIG
Design Director & Lead Illustrator: Max Friedman
CCO: Scott Vitrone
Creative Director: Jed Heuer
Creative Director: Dave Canning
Creative Director: Molly Jamison
Creative Director: David Goss
Art Director: Kelsey Heard
Art Director: Reilly Schlitt
Executive Producer: Jill Landaker Grunes
Animation: NiceShit Studio
Unreleased Music Video for Justin Bieber x Spotify – “Company”
Director: Scott Cudmore
DP: Pablo Berron
Editor: Robert Lopuski
Producers: Orlee Tatarka / Brian Welsh
Will Binder and I wrote the treatment for this music video based on our Fisherman commercial for Spotify. Justin liked the commercial, so we made this 4-minute music video.
Super Bowl Commercial for the Password Company Dashlane. Shot on the River Styx.
Agency: Lightning Orchard
ECD / Creative: Jeff Kling
CD / Creative: Jed Heuer
Producer: Jen McKenzie
Director: Sam Brown
Production Company: Imperial Woodpecker
Director: Tim Godsall
Copywriter: Will Binder
Art Director: Jed Heuer
Director: Jonathan Glazer
Copywriter: Brock Kirby & Andrew Jasperson
Art Director: Jed Heuer
Director: Tim Godsall
Copywriter: Will Binder
Art Director: Jed Heuer
A commemorative edition of custom-stenciled grocery bags for the grocery store that The Notorious B.I.G. worked at growing up in Brooklyn, for the 20th anniversary of his death. www.biggie-bags.com
We made a series of these quick videos to show the difference between the daily, irritating, defeating roadblocks of Pa$Word P@in. Or, Dashlane.
Agency: Lightning Orchard
ECD: Jeff Kling
CD/Art: Jed Heuer
CD/Copy: Alexander Barrett
MasterClass wanted to connect with their subscribers in a new way. They wanted a concept that would create a big PR impact, while adding new value to a MasterClass membership. So Alex Barrett and I had a simple idea: What if you could make a phone call and have a one-on-one conversation with some of the world’s best minds?
Alongside the great team at Anomaly LA we put together the phone number, scripts, and social campaign behind the whole thing.
Agency: Anomaly LA
CD: Conor Hagan & Cori Johnson
Producer: Isabella Lebovitz
Digital Production Company: Media Monks
MasterClass needed a new brand line and a :60 anthem spot to launch it. They wanted the campaign to not just be about their world-class instructors but all the things you can do with that world-class knowledge.
Alex Barrett and I came up with the new brand platform NOW YOU and helped them show off as many instructors as possible — Using only existing MasterClass footage and weaving the entire story together. The spot features Gordon Ramsay, Lewis Hamilton, Alicia Keys, Helen Mirren, Martin Scorsese, Anna Wintour, Simone Biles, Ringo Starr, & Serena Williams. Now You.
Agency: Anomaly LA
Creative Directors: Conor Hagan / Cori Johnson
Producer: Cameron Ford
Director: Hauke Hilberg
Production Co: Logan
Lens on Life Project is a 501 (c) (3) nonprofit organization, supporting photography and computer literacy training for at-risk youth around the world. They have permanent schools in the Zaatari refugee camp, Jordan and the Democratic Republic of Congo, and a new location in Iraqi Kurdistan.
I’ve been on their Creative Advisory board since 2018. I designed their brand identity & website, consult with the founders regularly, and have helped teach photography workshops to students in the Zaatari Camp.
It’s an amazing organization, that continues to impress me with their dedication and commitment to building spaces to help students overcome trauma, grow artistically and gain skills to enter the global marketplace. Please check them out and take some time to explore the remarkable student work.
Agency: Arts & Letters Creative Co.
Copywriter: Alexander Barrett
To help prepare the country for the 2020 Election, we developed this campaign for NBC, driving Americans to the Plan Your Vote website to learn the specific voting rules for their state.
We made a series of these quick videos to show the difference between the daily, irritating, defeating roadblocks of Pa$Word P@in. Or, Dashlane.
Agency: Lightning Orchard
ECD: Jeff Kling
CD/Art: Jed Heuer
CD/Copy: Alexander Barrett
We let New York Times readers know that yes, you do really need a password manager.
Copywriter: Alexander Barrett
ECD: Jeff Kling
Agency: Lightning Orchard
We made a series of these quick videos to show the difference between the daily, irritating, defeating roadblocks of Pa$Word P@in. Or, Dashlane.
Agency: Lightning Orchard
ECD: Jeff Kling
CD/Art: Jed Heuer
CD/Copy: Alexander Barrett
Director: Tim Godsall
Copywriter: Will Binder
Art Director: Jed Heuer
2018. 3-way touch sensor lamp, lampshade, 60-Watt bulbs, russet potatoes, plastic bag and clip.
22 x 14 x 14 inches
This lamp uses the conductive properties of a potato, which acts as the "ON" button for the 3-way touch sensor lamp.
Director: Jon Favreau
Copywriters: Al Merry & Laddie Peterson
Art Director: Jed Heuer
2017. Pull chain lamp, 15 amp single-pole switch, switch wall plate, 40-watt globe.
18 x 6 x 6 inches
I art directed this Delta Safety Video and wrote a bunch of jokes about turbulence and how to buckle a seatbelt and how to put an oxygen mask on your ventriloquist dummy and stuff. The video was about 5 minutes long and full of FAA-required sentences, so here are my favorite parts.
Director: Matt Aselton
Copywriters: Andrew Jasperson & Greg Rutter
Art Director: Jed Heuer
Poster campaign all around NYC to announce the re-opening of the Cooper Hewitt National Design Museum.
Copywriter: Ian Hart
Art Director: Jed Heuer
Director: Phil Joanou
Copywriter: Will Binder
Art Director: Jed Heuer
2017. Brass lamp, lampshade, T5 Integrated LED Tube Light.
24 x 21 x 11 inches
2017. Table lamp, lampshade, 60W bulb.
20 x 10 x 10 inches
Bread camo pattern with Pumpernickel, Wheat, 7-Grain, and White.
Dollar Sign Hoodie. Because, drawstrings.
$creenprinted chest. 54" custom drawstrings.
2018. Broken table lamp, lampshade, T5 LED Tube Light, 60W bulb.
26 x 16 x 16 inches
2018. Lampshade, T5 Integrated LED Tube Light, brass chain.
14 x 22 x 16 inches
Director: Stacy Wall
Copywriter: Andrew Jasperson
Art Director: Jed Heuer
2018. Found lamp, shade, extender sockets, two-socket adapter, 40-watt bulbs.
21 x 10 x 10 inches
2017. Various lampshades, 60-watt bulbs.
28 x 38 x 10 inches
2018. Found lamp and lamp shades.
28 x 15 x 15 inches
Director: Tim Godsall
Copywriter: Alexander Barrett
Art Director: Jed Heuer
2018. Desk lamp, brass lamp pipes.
21 x 18 x 4 inches
Director: Tim Godsall
Copywriter: Will Binder
Art Director: Jed Heuer
Director: Matt Aselton
Copywriter: Will Binder
Art Director: Jed Heuer
2017. Matching table lamps, lamp cord, lampshades, 60W bulb.
28 x 18 x 10 inches
Director: Andreas Nilsson
Copywriter: Alexander Barrett
Art Director: Jed Heuer
Director: Matt Aselton
Copywriter: Will Binder
Art Director: Jed Heuer
Director: Tim Godsall
Copywriter: Alexander Barrett
Art Director: Jed Heuer
2017. Glass lamp, lighted magnifying makeup mirror.
30 x 8 x 6 inches
Director: So Me
Copywriter: Greg Rutter
Art Director: Jed Heuer
2018. Table lamp, lampshades, 60W bulb.
20 x 10 x 10 inches
2017. Table lamp, mylar gift bows.
30 x 12 x 6 inches
2018. Chair, house paint, electric candle, 7-watt chandelier bulb.
34 x 18 x 16 inches
2018. Lamp shades, aluminum desk lamp.
26 x 19 x 19 inches
2017. Table lamp, 50ft. 16 gauge extension cord, C-clamp, 8in. cable ties, 61W outlet to lampholder adapter, 40-watt globe bulb, 75-watt T8 frosted bulb.
34 x 15 x 15 inches
