Concept for Nike Sportwear.
NSW Brand Team: Serifcan Ozcan, Andre Simmons, Jake Gevalt, Katie Price.
Alex Barrett and I were working on a brief for Google Photos. How can we show off this great photos app, in a fun pop-culture way?
So I replaced the picture frame in Chad’s left hand with a phone, and Alex wrote a whole new set of lyrics about Chad’s myriad cake photos and never-ending camera roll. We boarded up the whole thing, put together a package for Nickelback and never looked back.
Thank you to the amazing team at Arts & Letters who made this idea a wonderfully fun reality.
ECD - Charles Hodges
ECD - Danielle Flagg
Group Business Director - Kristin Postill
Producer - Rachel Acors
CD - NJ Placentra
Creative - Jonathan Hirsch
Creative - Geoff Castillo
Creative - Sam Case
I helped FIG come up with this campaign for Ketel One. They ran with it and produced these spots.
Agency: FIG
Design Director & Lead Illustrator: Max Friedman
CCO: Scott Vitrone
Creative Director: Molly Jamison
Creative Director: David Goss
Creative Director: Jed Heuer
Creative Director: Dave Canning
Art Director: Kelsey Heard
Art Director: Reilly Schlitt
Executive Producer: Jill Landaker Grunes
Animation: NiceShit Studio
Super Bowl Commercial for the Password Company Dashlane. Shot on the River Styx.
Agency: Lightning Orchard
ECD / Creative: Jeff Kling
CD / Creative: Jed Heuer
Producer: Jen McKenzie
Director: Sam Brown
Production Company: Imperial Woodpecker
Unreleased Music Video for Justin Bieber x Spotify – “Company”
Director: Scott Cudmore
DP: Pablo Berron
Editor: Robert Lopuski
Producers: Orlee Tatarka / Brian Welsh
Will Binder and I wrote the treatment for this music video based on our Fisherman commercial for Spotify. Justin liked the commercial, so we made this 4-minute music video.
Director: Tim Godsall
Copywriter: Will Binder
Art Director: Jed Heuer
Director: Tim Godsall
Copywriter: Will Binder
Art Director: Jed Heuer
Director: Jonathan Glazer
Copywriter: Brock Kirby & Andrew Jasperson
Art Director: Jed Heuer
We made a series of these quick videos to show the difference between the daily, irritating, defeating roadblocks of Pa$Word P@in. Or, Dashlane.
Agency: Lightning Orchard
ECD: Jeff Kling
CD/Art: Jed Heuer
CD/Copy: Alexander Barrett
I made a commemorative edition of custom-stenciled grocery bags for the grocery store that Christopher Wallace worked at growing up in Brooklyn, for the 20th anniversary of his death. Here's the site and story about the neighborhood project for The Notorious B.I.G.: www.biggie-bags.com
Lens on Life Project is a 501 (c) (3) nonprofit organization, supporting photography and computer literacy training for at-risk youth around the world. They have permanent schools in the Zaatari refugee camp, Jordan and the Democratic Republic of Congo, and a new location in Iraqi Kurdistan.
I’ve been on their Creative Advisory board since 2018. I designed their brand identity & website, consult with the founders regularly, and have helped teach photography workshops to students in the Zaatari Camp.
It’s an amazing organization, that continues to impress me with their dedication and commitment to building spaces to help students overcome trauma, grow artistically and gain skills to enter the global marketplace. Please check them out and take some time to explore the remarkable student work.
Agency: Arts & Letters Creative Co.
Copywriter: Alexander Barrett
To help prepare the country for the 2020 Election, we developed this campaign for NBC, driving Americans to the Plan Your Vote website to learn the specific voting rules for their state.
Director: Tim Godsall
Copywriter: Will Binder
Art Director: Jed Heuer
We let New York Times readers know that yes, you do really need a password manager.
Copywriter: Alexander Barrett
ECD: Jeff Kling
Agency: Lightning Orchard
We made a series of these quick videos to show the difference between the daily, irritating, defeating roadblocks of Pa$Word P@in. Or, Dashlane.
Agency: Lightning Orchard
ECD: Jeff Kling
CD/Art: Jed Heuer
CD/Copy: Alexander Barrett
Director: Stacy Wall
Copywriter: Andrew Jasperson
Art Director: Jed Heuer
We made a series of these quick videos to show the difference between the daily, irritating, defeating roadblocks of Pa$Word P@in. Or, Dashlane.
Agency: Lightning Orchard
ECD: Jeff Kling
CD/Art: Jed Heuer
CD/Copy: Alexander Barrett
I art directed this Delta Safety Video and wrote a bunch of jokes about turbulence and how to buckle a seatbelt and how to put an oxygen mask on your ventriloquist dummy and stuff. The video was about 5 minutes long and full of FAA-required sentences, so here are my favorite parts.
Director: Matt Aselton
Copywriters: Andrew Jasperson & Greg Rutter
Art Director: Jed Heuer
Director: Tim Godsall
Copywriter: Alexander Barrett
Art Director: Jed Heuer
We made a series of these quick videos to show the difference between the daily, irritating, defeating roadblocks of Pa$Word P@in. Or, Dashlane.
Agency: Lightning Orchard
ECD: Jeff Kling
CD/Art: Jed Heuer
CD/Copy: Alexander Barrett
Director: Tim Godsall
Copywriter: Alexander Barrett
Art Director: Jed Heuer
Director: Phil Joanou
Copywriter: Will Binder
Art Director: Jed Heuer
Director: Stacy Wall
Copywriter: Andrew Jasperson
Art Director: Jed Heuer
Director: Jon Favreau
Copywriters: Al Merry & Laddie Peterson
Art Director: Jed Heuer
Director: Tim Godsall
Copywriter: Will Binder
Art Director: Jed Heuer
Director: Matt Aselton
Copywriter: Will Binder
Art Director: Jed Heuer
Poster campaign all around NYC to announce the re-opening of the Cooper Hewitt National Design Museum.
Copywriter: Ian Hart
Art Director: Jed Heuer
Director: Andreas Nilsson
Copywriter: Alexander Barrett
Art Director: Jed Heuer
Director: Matt Aselton
Copywriter: Will Binder
Art Director: Jed Heuer
Director: So Me
Copywriter: Greg Rutter
Art Director: Jed Heuer
