Alex Barrett and I were working on a brief for Google Photos. How can we show off this great photos app, in a fun pop-culture way?
So I replaced the picture frame in Chad’s left hand with a phone, and Alex wrote a whole new set of lyrics about Chad’s myriad cake photos and never-ending camera roll. We boarded up the whole thing, put together a package for Nickelback and never looked back.
Thank you to the amazing team at Arts & Letters who made this idea a wonderfully fun reality.
ECD - Charles Hodges
ECD - Danielle Flagg
Group Business Director - Kristin Postill
Producer - Rachel Acors
CD - NJ Placentra
Creative - Jonathan Hirsch
Creative - Geoff Castillo
Creative - Sam Case