MasterClass wanted to connect with their subscribers in a new way. They wanted a concept that would create a big PR impact, while adding new value to a MasterClass membership. So Alex Barrett and I had a simple idea: What if you could make a phone call and have a one-on-one conversation with some of the world’s best minds?
Alongside the great team at Anomaly LA we put together the phone number, scripts, and social campaign behind the whole thing.
Agency: Anomaly LA
CD: Conor Hagan & Cori Johnson
Producer: Isabella Lebovitz
Digital Production Company: Media Monks